Episodes
Friday Oct 30, 2020
Julia Herz, beer educator and consultant
Friday Oct 30, 2020
Friday Oct 30, 2020
Julia Herz has shaped the rise of American craft beer for over 10 years, primarily as the program director of the Brewers Association. In episode 39, this author/speaker/educator/consultant talks about how the beer scene has changed since she joined the association and how being laid off in June has shifted her focus, prompting a vision quest.
After the interview is the Afterparty, when I talk about joining the Hopped Up Network..
Background music: “Encounter with a Mech Patrol Unit” by Ibrahim, “Roundabout” by The Jaguars, and “Uh Oh” by The Imps.
Photo: Brewers Association
Friday Oct 16, 2020
Beer quality expert Mary Pellettieri
Friday Oct 16, 2020
Friday Oct 16, 2020
What do breweries need to do to ensure quality? My guest Mary Pellettieri in ep 38 of It Starts With Beer knows. Join special cohost Chris Sayer of Brewery Legitimus and I for an informative conversation that covers material from her book, "Quality Management," advice for small breweries, and gems of wisdom from Mary, who has taught at the Siebel Institute; worked with Goose Island, Miller, and many other breweries; and written extensively on many beer quality topics.
Background music: “Lofi Hiphop Mix 2020” and “Piano Bar: Smooth Jazz Club at Midnight Buddha Café”
Friday Oct 09, 2020
Athletic Brewing's John Walker
Friday Oct 09, 2020
Friday Oct 09, 2020
How do you feel about non-alcoholic beer? Why do folks drink it and why is becoming more popular? In ep 37, we meet John Walker, the head brewer at Athletic Brewing Company of Stratford, Connecticut. He explains why his beer tastes unlike any other n/a beer on the market and talks about his journey from New England restaurant kid to Western U.S. blacksmith to seeing his beer being distributed all over the country.
This episode is sponsored by Brass Works Brewing in Waterbury, Connecticut.
Background Music: “Lullaby” by Joakim Karud, “Joan’s Red Dress” by David Luong
Friday Oct 02, 2020
Artist Kat Manning
Friday Oct 02, 2020
Friday Oct 02, 2020
In episode 36, we meet Kat Manning, the marketing director for the Connecticut Brewers Guild, a photographer with her own Hello Studio, and a label designer for Connecticut breweries.
We talk about what makes for effective marketing for breweries online and on cans, how she brings her design aesthetic to breweries like Armada Brewing, Marlowe Ales, and Alvarium Beer.
This episode is sponsored by Nod Hill Brewery in Ridgefield, Connecticut.
Copyright free background music: “Rock Angel” by Joakim Karud, “Not Too Cray” by Huma-Huma, and “The Lounge” by bensound.com.
Reach out to me at beer.snob@yahoo.com.